Celebrity Stylist Believes that Giving Back to the Community is Smart Business




With only one third of businesses making it past their 10th anniversary,  celebrity stylist Dawn Shannon knows that it is not just luck that has gotten her this far and attributes her long standing policy of giving back to the community as being key to her success.

As the owner of Intuition Salon & Spa with two thriving salons and plans to open a third location, Shannon has been an active member of the Tampa Bay area for many years.  Since opening her first salon almost 14 years ago, she has regularly contributed money, time and talent to the Sunscreen Film Festival, local charity fashion and art shows, such as ARTpool Gallery’s Paws for a Cause, and even donated to send an impoverished young woman in Honduras to beauty school so she can help support her family when she graduates.   

Nominated in 2016 for the Tampa Bay Business Journal’s Corporate Philanthropy Award, Shannon believes that her success in business is a reflection of her participation and support of the community around her.  “Giving back to the community is important to me,” said Shannon. “This isn’t just where I work, it is where I live so for me being a business owner means that I have a responsibility to help build a better place for us all.”

Giving back, or corporate social responsibility, is also smart business with recent studies reporting that 85 percent of consumers will switch from one brand to another associated with a cause they favor.  These numbers are even higher with millennials and two-thirds of this demographic uses social media to engage around corporate social responsibility. 

Dawn Shannon

For Shannon, who is known locally for founding and organizing the Clearwater Beautification Project – designed to help revitalize downtown Clearwater – giving back is simply part of doing business and she can always be counted on for help as she truly believes that people will get out of a community what they put into it.

To learn more about Dawn Shannon and Intuition Salon & Spa please visit  http://www.intuitionsalonandspa.com/

About Dawn Shannon: 
With over 23 years of experience, Dawn Shannon, has worked with local and national celebrity client’s around the country and founded Intuition Salon & Spa to create a friendlier high-end salon environment, where every client can experience the Intuition Magic.

Requiring that every artist working in her salons continue their advanced training in color, cut and style, ensures the quality Dawn demands at Intuition while maintaining a relaxing, professional and fun salon experience. Specializing in organic color and color correction, Dawn Shannon’s Intuition Salon & Spa has two locations in the Tampa Bay area. For more information visit  http://www.dawn-shannon.com/


Diane Stein

(1) Success rate: What percentage of businesses fail in their first year?


(2) 9 in 10 Millennials would switch brands to one associated with a cause, survey finds